Supermarket retailing in Africa / edited by Felix Adamu Nandonde and John L. Stanton.

• 1. Understanding Performance of Retail Formats in Africa / John L. Stanton and Felix Adamu Nandonde -- 2. Consumer Shopping Patterns and Pricing Considerations for BOP Consumers: The Case of Madagascar / Arilova A. Randrianasolo -- 3. Factors Motivating Consumers to Visit Supermarkets in Tanzania: Case of Dar es Salaam and Arusha Regions / Francis Muya, Maureen Kabugumila, Francis Moses and Deus Shatta -- 4. Understanding Consumers' Preference of Purchasing Items from Supermarkets as Opposed to Traditional Markets in Ghana / Emmanuel Kojo Sakyi -- 5. ICT Usage in Supermarkets in East Africa: Benefits, Challenges and the Way Forward / Sumaya, M. Kagoya and Mushi A. R. -- 6. Assessing the Technological Relevance of South African Supermarkets in the Face of Changing Consumer Behaviour / Tendai Chiguware -- 7. Operations Research Contribution in the Performance of Supermarkets in East Africa / Mushi A. R. and Sumaya M. Kagoya -- 8. Strategies Used by Local Food Suppliers to Increase Participation in Modern Food Retailing in Tanzania / Felix Adamu Nandonde -- 9. Exploring the Relationships between Supermarkets and Local Suppliers in Developing Countries: Evidence from Tanzania / Daniel Wilson Ndyetabula -- 10. Understanding Stakeholder Relationship in the International Supermarket Value Chain in Africa / Edward A.N. Dakora -- 11. Supermarket retailing in Africa: Lesson Learnt / Felix Adamu Nandonde and John L. Stanton.

• "This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumers' behaviour, strategies, operation research, ICT, relationship marketing and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumers' preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa"-- 

Ämnesord

Supermarkets  -- Africa. (LCSH)

Retail trade  -- Africa. (LCSH)

Retail trade.  (fast)

Supermarkets.  (fast)

Africa.  (fast)

Klassifikation

HF5469.23.A352 (LCC)

381/.456413096 (DDC)

Qim (kssb/8 (machine generated))