Handbook of developments in consumer behaviour [Elektronisk resurs] / edited by Victoria Wells, Gordon Foxall.

• Cover; Copyright; Contents; Contributors; 1 Developments in consumer behaviour; PART I CONSUMER CULTURE; 2 People and things; 3 Culture and consumer behavior: contextual and compositional components; 4 The role of culture in advertising humor; PART II CONSUMERS IN CONTEXT; 5 Retail and spatial consumer behaviour; 6 Consumer behavior in a service context; 7 Researching the unselfish consumer; 8 New developments in the diffusion of innovations; PART III CONSUMER IMPULSIVITY, COMPULSIVENESS AND BEYOND; 9 Discounting and impulsivity: overview and relevance to consumer choice. 
• 10 Addictive, impulsive and other counter-normative consumption11 A template matching technique of personality classification for the study of consumer behavior: case study of Lois the compulsive buyer; PART IV NEUROSCIENCE AND CONSUMER CHOICE; 12 Consumer neuroscience; 13 The role of neurophysiology, emotion and contingency in the explanation of consumer choice; 14 Consumer involvement: review, update and links to decision neuroscience; PART V CONSUMER BEHAVIOUR IN EVOLUTIONARY PERSPECTIVE; 15 Consumers are foragers, not rational actors: towards a behavioral ecology of consumer choice. 
• Index. 

• This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought adding geography, neuroscience, ethics and behavioural ecology, to this list. Encompassing scholars with a passion for researching consumers, this Handbook highl 

Ämnesord

Konsumentpsykologi  (sao)

Konsumtion  (sao)

Consumer behavior. 

Consumption (Economics). 

Economics. 

Consumption (Economics)  (LCSH)

Consumer behavior  (LCSH)

Genre

Electronic books.  (LCSH)

Klassifikation

HB801 .W384 2012 (LCC)

658.8342 (DDC)

Qblbmd (kssb/8 (machine generated))